Multiple — CPG, publishing, television

A family with two child creators and more inbound brand interest than they could evaluate, negotiate, or document.

The hard part was never getting brands interested. It was deciding which approaches were worth taking, and making sure the ones they took were structured so the children were protected.

Ava and Alexis McClure, with the family as the contracting party — the structure every minor-creator deal actually turns on, and the one most influencer contracts get wrong.

Talent this young cannot consent to a commercial agreement. Every deal is really a deal with the guardians, and the paperwork has to say so.

Brand, hair, book and television deals negotiated end to end over roughly two years.

Because the talent were minors, each agreement carried obligations a standard influencer contract omits: guardian consent, permitted working hours, disclosure written for an audience that includes children, and earnings handled to a standard that would survive scrutiny later.

The scope expanded from publicity to full entertainment management at the family’s request — a change they initiated, not a pitch.

A PR engagement the family chose to expand into managing the whole household.

The clearest evidence on this site that the representation held up over years rather than one campaign — and the foundation of the minor-creator practice.