I built this from three interns and no clients.

I studied journalism and law at Albany, then took a master’s at Hofstra. I started in the PR department at Roc Nation in 2015 — curating content for talent rosters, pitching branding proposals, working on campaigns including the ANTI World Tour. It was the best possible place to learn how a deal actually gets made, and how often it doesn’t.

In 2017 I ran media and marketing for the IMPACT 17 summit in Miami, headlined by DJ Khaled. I built the sponsorship case, ran the negotiation, and closed Sprint as primary sponsor while running press for the whole event. That was the one that made me think I could do this myself.

I incorporated Nasha Clark, Inc. in February 2018 — with three interns, no clients, a waitressing shift and a graduate degree to finish. I signed my first major client a month later. Since then I’ve brokered over a million dollars in brand partnerships across CPG, publishing, pro sports and television.

Somewhere in there I became the person families call when their child has a brand deal on the table and nobody has explained what they’re signing. That work is now the part of the practice I’m most protective of.

I still take every brief myself. That isn’t modesty about the size of the business — it’s the product.