Sponsorship & press · 2017
Sprint · IMPACT 17
Closed the primary sponsorship for a DJ Khaled–headlined summit.
Talent — DJ Khaled
The brief
A music, art, tech and fashion summit in Miami needed a primary sponsor and a press operation capable of matching a headline act.
The event had a marquee name attached and very little else settled. Sponsorship money and press coverage had to be secured in parallel, against a fixed date that could not move.
The talent
DJ Khaled headlining, with a supporting programme spanning four disciplines — the breadth was the pitch, and also the problem: a sponsor needed one clear reason to care, not four.
How the deal was built
Served as Media and Marketing Chair. Built the sponsorship case around the audience the summit could actually deliver rather than the names on the poster.
Ran the negotiation directly and closed Sprint as primary sponsor.
Ran press for the full summit in the same window — pitching, accreditation, and on-site media operations.
The result
Primary sponsorship secured and press coverage delivered across the event window.
The engagement that established the practice. Nasha Clark, Inc. was incorporated the following February.